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What Ruby Franke Wasn't Showing Us

A conversation with Sara Petersen about momfluence, Mormonism, devil worship, and whether you can ever "ethically" involve children in social media.

Ruby Franke is a former Mormon momfluencer who was, up until 2020, known for documenting her (oh-so-happy) family life in daily YouTube videos that reached over 2 million subscribers—then viewers learned her son had been forced to sleep on a beanbag chair in the basement for months on end as a punishment for “bad behavior,” and everything changed.

In 2023, Franke was arrested and charged with six counts of aggravated child abuse along with her newfound therapist/spiritual advisor/exorcism shaman (slash girlfriend, question mark?), Jodi Hildebrant. In 2024, she and Hildebrant pleaded guilty to four counts of aggravated child abuse. They are both currently in prison serving a maximum of 30 years.

Now, a new documentary on the Franke family offers behind-the-scenes footage of these transformative years. Devil in the Family: The Fall of Ruby Franke is, if you ask me (Caro), one of the rare documentaries that actually offers utterly new and deeply essential insight into a cultural phenomen…

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